The Power of Social Media to Boost Your SEO

The Power of Social Media to Boost Your SEO

The search engine world has been getting a fairly large shake-up recently. Some stalwart SEO tactics have begun to fall out of favor with search engines. And search engines are starting to measure other channels and use them to boost page rank. Through Google’s recent farmer update, many sites that were capitalizing on low-quality on-site content got the boot, and Google and Bing both announced that they are now taking into account social media streams from Facebook and Twitter in their efforts to judge the reliability and authority of a given website.

But these developments are representative of a wider shift in the SEO world from page content and site architecture to perceived authority on the web. Although SEO has traditionally meant getting the right keywords on your site and making sure your site architecture was clean and flat, the search engines are shifting away from this model. Perhaps, Google is finally taking action against something that everyone in the SEO world already knows: on-site content is too easy to fake. In other words, the nature of the internet allows anyone to create any type of webpage and game the system with their site content—shoving it full of keywords, getting the perfect meta-descriptions, and more. But what is harder to game is your standing in the community.

Sustain SEO Through Traffic Diversity

Everyone wants more traffic to their website, but there are many ways to go about getting it. For instance, as a marketing strategy, you could exclusively go after Twitter and generate all your traffic through the social networking site. As well, you could start a PPC campaign that delivers all your visitors (or at least a majority) through Google Ads and other online advertising methods. Or you could concentrate exclusively on content marketing, like many content farms that try and predict every possible search term and become the #1 page for each result, so they can gain click-through ad revenue. But these schemes always seem to fall through as evidenced by the recent farmer update to Google’s algorithm that unceremoniously bumped a number of sites like Associated Content and EzineArticles down in the search ranks.

The problem with relying on one stream of traffic is that that stream can always dry up or be cut off by Google. The fact of the matter is, relying solely on SEO site wizardry to get you to the top of a Google search can be very tricky and Google can change their minds and algorithms at any time, leaving you in the cold. To avoid this pitfall and save yourself from financial ruin, it’s best to diversity your traffic streams. Not only will diversifying your traffic streams keep you well ensured against stream cutoffs, but it will also boost your SEO.

Appear Natural

How to Make an SEO Burrito

How to Make an SEO Burrito

What does it take to make a truly great burrito? A good tortilla and a fantastic pot of refried pinto beans is a good start, but where is the flavor? Where is the spice? Making a heartstoppingly good burrito takes a little extra work and a lot of different ingredients. And that’s just like SEO.

Search engine optimization isn’t just about checking off the box on a few website updates and calling it good. That’s like filling a piping hot tortilla with some guacamole and calling it a burrito. It just doesn’t work, and you can’t sell a burrito like that to anyone who knows what a real burrito looks and tastes like.

Evolving SEO

Guide to Site Navigation for SEO

When SEOs talk about navigation, we tend to stick to the technical side of things: “Make sure that you have internal links to every page on your site.” “Don’t put too many navigation options on a page because you’ll have too many internal links.” “Load your drop down link content before JavaScript so that search engines can read it.”

Website creators have to put navigation together on their own, gathering bits and pieces from different articles around the web. So, I’ve put all the tidbits together, creating a guide to building site navigation that’s optimal for search engines (and visitors, too, never forget your visitors!).

Universal Navigation

Basic SEO for Bloggers

Basic SEO for Bloggers

Most of us understand how to search online. For more than a decade, we have relied on websites like Google and Yahoo to sift through the billions of web pages and present a list of contenders that, according to the search engines, most accurately relate to our search query.

Search Engines for President

We understand how to search. What we don’t always understand is how to be found. (How to be found by humans, that is. Google will find you. Oh yes, it will.) Search engines, after all, are merely indexes of the many websites that the Google or Bing bots discover – or as we say, crawl. Without these search engines, your readers/customers/etc. would only be able to find your site (1) by typing in the exact URL in the address bar or (2) by clicking on a link to your site from another site. Without search engines, we would be so lost. Thank goodness for those bots that crawl all over HTML to understand the quality of a website as well as for which terms it should rank organically.

SEO at its core

It’s critical to understand the workings of search engines as much as possible because they control how many users will be exposed to your website. Search Engine Optimization (SEO) is really all about enhancing a website so that the search bots can find it more easily and, as mentioned, identify which terms it should rank for.

How to get more website visitors with SEO Tools?

How to get more website visitors with SEO Tools?

Introduction to SEO and SEO Tools SEO stands for Search Engines Optimization. This is a systematic process by which one can improve the visibility of a website in search engines. Search Engines follows a definite procedure to search and rank each and every website. The magic of SEO is that it can make one site popular and high ranked page even if it is not. Many organizations now hire SEO Agencies to promote and popularize their website. There are many tools are available that helps in the SEO process. Those tools are usually known as SEO Tools. There are many SEO tools are available from different Search Engines. Google SEO Tools, Bing SEO Tools are more famous than others. If one can handle those tools successfully, improved visitors statistics is just a matter of time. Different part of SEO Tools There is no one singular SEO Tools are available who can handle each and every issues regarding SEO Management. So,

SEO Isn't Magic - So Stop Doing SEO Tricks

SEO Isn't Magic - So Stop Doing SEO Tricks:

Hi everybody! My name is Ruth Burr and I’m the new Lead SEO here at SEOmoz. I’m super excited to be here! I’ll be posting on SEO here regularly going forward, but for my first post I wanted to tell you guys that when it comes to SEO, this is how I roll:

I know a woman who’s recently lost about 30 pounds. She looks great, but I can’t tell you how many times I’ve heard someone compliment her on her new look and then ask, “What’s your secret?” “Just eating right and exercising,” she replies – and their faces invariably fall. Eating right and exercising? BO-RING! Sounds hard!

I Want to Fire My SEO!

I Want to Fire My SEO!

Here is an example of an imaginary conversation that a “good SEO” may have with a “bad client”.  This post is not real and is meant to be humorous! although this [fake post] does address some real issues that we have encountered when dealing with clients.  If you have a bad experience with an SEO or if you are an SEO who has had clients similar to this one please feel free to share your stories in the comment box below.

About 3 months ago I hired an SEO for my company, John’s Quilting. Right now I am not even sure what in the world I was thinking when I wrote that check as I am so disappointed in the service I have received, or should I say what I haven’t received. I am not even sure where to start I am so upset. The SEO and I talked about my business site for an extended period of time and I was very clear about some things like what keywords to use, where I wanted my site to be in the search engine result pages and what the design of John’s Quilting should look like. I’m wondering if he is just deaf or chose to ignore what I asked him to do.

How to Get Targeted Traffic Without Google

We all knew how importance is getting traffic to a blog or a business page. Most of us also knew how much it`s important to get targeted traffic to blog than untargeted one. Without targeted traffic you can`t make a single dime out of your blog. Major traffic for many blogs comes from search engines, of-course from Google. But from last 12 months we`ve seen drastic change in Google`s nature which forced all the blog owners to bind them to Google`s rules. Anyway I don`t have hard feelings with Google. I agree they`re striving hard to give relevant and quality content to users.

If you`re thinking that without Google you can’t survive your online business then you’re wrong.

Best example is JohnChow.com, site earning increased even after Google penalized it.

So, I too started thinking how can I start a business without relying on Google. This paved me to write this post. Here I’m sharing few traffic generation tips for Websites or blogs without being dependent on SEO or Search engines.

How to get traffic without Search engine Optimization?

What Kind of Content Drive Traffic and Natural Backlinks

Traffic is the most desired thing that unites all bloggers, whether beginner or expert. But the question is : which kind of articles should you write in order to get a high number of backlinks and increase traffic to your blog?

Questions like this are a classic in the daily work of a blog writer and owner : the vastness of the web and the overabundance of content in it produce a cut-throat competition, ensuring that only the most interesting and noteworthy content can generate a significant traffic. Therefore, you can take inspiration from these different ways to receive traffic, backlinks and online visibility : provided, of course, that you follow the correct rules.

How to increase traffic from Email subscribers

3 ways to increase traffic to your Website

Content which drives traffic and Backlinks:

1. Increase Blog Traffic with Collection of Resources

How to Google-proof Your Website in Six Steps

Are you frightened of Pandas and Penguins? If your business and website was severely affected by Google's algorithm changes in 2012, you might be. I have talked to numerous clients who have lamented how much their traffic dwindled as a direct result of those changes. Many have told me how they're scared to do anything with their website for fear of future issues, and not a few have refused to ever speak to an "SEO Expert" again.

Fortunately, there are definitely steps that a business can take to not only improve their ranking within Google search, but also avoid potential issues with the next major algorithm change that Google will inevitably release.

1. Follow The Rules

Perhaps this goes without saying, but any attempt by a business to "outsmart" Google should be considered ridiculous. Do not do anything with your website that you even think, maybe, just might, be contrary to what Google wants you to do. A good rule of thumb for the average business owner might be, if you're thinking about Search Engines instead of Customers with whatever it is you're doing, do your homework first. There certainly are optimization techniques that can and should be implemented, that are perfectly acceptable. For that, you're going to want to talk to a reputable internet marketing agency (I will blog about how to identify a great SEO company another time).

If you're interested in learning for yourself, start by reading some of our Search Engine Optimization articles here, and then head over to SearchEngineLand.com, where Danny Sullivan has put together an amazing team of writers. SearchEngineWatch.com is another resource for information that I would recommend without question.

2. Do Not Buy Links

Some time ago, Google thought it would be a good idea to monitor how many times other websites chose to create a link to your website. These are called backlinks, and the rationale was that if a website was willing to link to you, they must like or support you in some way, so Google considered that a vote of confidence. The more links you had, the better your site must be, right?

WHAT HAPPENS WHEN YOU NOT UPDATE YOUR BLOG

As you all know that, sometimes the bloggers need to take break from blogging. If blogger are taking short break, then you have a option for creating schedule posts in advance. But sometimes its not possible to make schedule posts, so what happens to your blog when you stop blogging.

You will notice the following things on your blog.
1. Traffic coming from search engines will be decreased slightly.
2. Increased in spam comments.
3. Request from your RSS feed will be decreased.