Everyone wants more traffic to their website, but there are many ways to go about getting it. For instance, as a marketing strategy, you could exclusively go after Twitter and generate all your traffic through the social networking site. As well, you could start a PPC campaign that delivers all your visitors (or at least a majority) through Google Ads and other online advertising methods. Or you could concentrate exclusively on content marketing, like many content farms that try and predict every possible search term and become the #1 page for each result, so they can gain click-through ad revenue. But these schemes always seem to fall through as evidenced by the recent farmer update to Google’s algorithm that unceremoniously bumped a number of sites like Associated Content and EzineArticles down in the search ranks.
The problem with relying on one stream of traffic is that that stream can always dry up or be cut off by Google. The fact of the matter is, relying solely on SEO site wizardry to get you to the top of a Google search can be very tricky and Google can change their minds and algorithms at any time, leaving you in the cold. To avoid this pitfall and save yourself from financial ruin, it’s best to diversity your traffic streams. Not only will diversifying your traffic streams keep you well ensured against stream cutoffs, but it will also boost your SEO.
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