SEO Isn't Magic - So Stop Doing SEO Tricks

SEO Isn't Magic - So Stop Doing SEO Tricks:

Hi everybody! My name is Ruth Burr and I’m the new Lead SEO here at SEOmoz. I’m super excited to be here! I’ll be posting on SEO here regularly going forward, but for my first post I wanted to tell you guys that when it comes to SEO, this is how I roll:

I know a woman who’s recently lost about 30 pounds. She looks great, but I can’t tell you how many times I’ve heard someone compliment her on her new look and then ask, “What’s your secret?” “Just eating right and exercising,” she replies – and their faces invariably fall. Eating right and exercising? BO-RING! Sounds hard!

Why SEO certification is a horrible idea

Why SEO certification is a horrible idea:

Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems every day (and maintain a professional demeanor). Throughout that short career I was always bothered by industry certifications and their dual-relationship with state and federal politics.

I recently read about a survey meant to see if a third-party certification for SEO is feasible. I can only hope the answer is no, and I’m going to tell you why.