Guide to Site Navigation for SEO

When SEOs talk about navigation, we tend to stick to the technical side of things: “Make sure that you have internal links to every page on your site.” “Don’t put too many navigation options on a page because you’ll have too many internal links.” “Load your drop down link content before JavaScript so that search engines can read it.”

Website creators have to put navigation together on their own, gathering bits and pieces from different articles around the web. So, I’ve put all the tidbits together, creating a guide to building site navigation that’s optimal for search engines (and visitors, too, never forget your visitors!).

Universal Navigation

SEO Isn't Magic - So Stop Doing SEO Tricks

SEO Isn't Magic - So Stop Doing SEO Tricks:

Hi everybody! My name is Ruth Burr and I’m the new Lead SEO here at SEOmoz. I’m super excited to be here! I’ll be posting on SEO here regularly going forward, but for my first post I wanted to tell you guys that when it comes to SEO, this is how I roll:

I know a woman who’s recently lost about 30 pounds. She looks great, but I can’t tell you how many times I’ve heard someone compliment her on her new look and then ask, “What’s your secret?” “Just eating right and exercising,” she replies – and their faces invariably fall. Eating right and exercising? BO-RING! Sounds hard!

Why SEO certification is a horrible idea

Why SEO certification is a horrible idea:

Most people don’t know this about me, but I have a master’s degree in Counseling Psychology, and I even had a private practice for a few years. While I think I was pretty good at it, I wasn’t cut out to listen to people’s problems every day (and maintain a professional demeanor). Throughout that short career I was always bothered by industry certifications and their dual-relationship with state and federal politics.

I recently read about a survey meant to see if a third-party certification for SEO is feasible. I can only hope the answer is no, and I’m going to tell you why.

12 Things That Will Kill Your Blog Post Every Time

Blogging is a lot like fishing. Some people do it all the time and never catch anything…while others catch everything.

Why is that? You know better than to say it is luck.

So let’s call it what it is…when you look around at successful blogs…whatever industry or topic…there are several undeniable basics to success.

And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things…ignore them and you will have a tough time being successful.

1. Crafting cute, clever or confusing headlines (or really bad ones)

Your headline is going to appear in many places. At the top of your post…



In search engine page results…