Most bloggers want their posts to stand out and become a shining example of whatever topic they are writing about. If a blogger wants their message heard, amplification is the name of the game. When I began blogging I immediately began reading everything I could find on what amplification is and how it works.
Amplification:
A statement, idea or narrative expanded beyond your website.
The basic idea of using various amplification techniques is to help get your message into the “sight” of more people.
Twitter is one of my favorite amplification tools but a tweet does not do any good if no one ever reads it. Any blogger knows that there is never-ending stream of tweets. Learning to use twitter effectively is one of the blogging basics.