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The age of SEO being simple is over. You’re responsibilities have been massively upgraded by a flood of new SEO trends. So how do you keep up?
I thought I’d give you what I see as the ten most important changes you should not ignore if you want high rankings… hopefully allowing you to keep up with this fast-paced SEO world.
Panda/Farmer/Scraper
Google makes a lot of changes to its algorithm, but most people don’t notice the changes. However, you probably almost immediately noticed changes when Google rolled out its Panda/Farmer/Scraper update.
In fact, Google said that the change actually would impact about 12% of search results in the U.S. It negatively impacted low-quality pages and content farm sites and awarded those sites that provided high-quality content.
For example, Mahalo.com ranked for 33,875 keywords before the update to just 9,740 keywords after. That’s a decrease of more than 70%. It’s important to see that the keywords were like these: Zealand air, digg or tax check. Before the update Mahalo.com ranked in the top ten SERs for those keywords. They fell out of the top 100 results.
The Scraper update, which came a little later in the year, targeted scraper sites. Matt Cutts said, “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.”
