A case study in sham SEO
How do you know when you’re not getting your money’s worth?
A couple of months ago, I was speaking with a prospect about his current web marketing, and it became clear that what he was getting from his current agency had little to no value.
Meet Mike
“Mike” had been paying his agency for months but had seen zero results. A website he’d made for himself on the side was ranking better than the business website he was paying his SEO agency to promote. Having no knowledge of web marketing or SEO himself, he was paying hundreds of dollars a month to this agency for their expertise – for nothing.
