The Power of Social Media to Boost Your SEO
The search engine world has been getting a fairly large shake-up recently. Some stalwart SEO tactics have begun to fall out of favor with search engines. And search engines are starting to measure other channels and use them to boost page rank. Through Google’s recent farmer update, many sites that were capitalizing on low-quality on-site content got the boot, and Google and Bing both announced that they are now taking into account social media streams from Facebook and Twitter in their efforts to judge the reliability and authority of a given website.
But these developments are representative of a wider shift in the SEO world from page content and site architecture to perceived authority on the web. Although SEO has traditionally meant getting the right keywords on your site and making sure your site architecture was clean and flat, the search engines are shifting away from this model. Perhaps, Google is finally taking action against something that everyone in the SEO world already knows: on-site content is too easy to fake. In other words, the nature of the internet allows anyone to create any type of webpage and game the system with their site content—shoving it full of keywords, getting the perfect meta-descriptions, and more. But what is harder to game is your standing in the community.