How to Make Your WordPress or Blogger Blog DoFollow

How to Make Your WordPress or Blogger Blog DoFollow

What does becoming DoFollow mean? It simply means that you are allowing each commenter’s links in your comments section to be nofollow free. It is like a reward to the people who take the time to leave a comment on your website, allowing their links to be fully useful when search engines crawl your post.

So how do you make your blog DoFollow?

Self-Hosted WordPress Blogs

For self-hosted WordPress users, it is pretty easy. Simply go to your Dashboard > Plugins > Add New and search for DoFollow. You should receive a list of current DoFollow plugins that you can simply install and activate. Once activated, these plugins automatically make all of the commenters’ links (past and future) DoFollow.

The Power of Social Media to Boost Your SEO

The Power of Social Media to Boost Your SEO

The search engine world has been getting a fairly large shake-up recently. Some stalwart SEO tactics have begun to fall out of favor with search engines. And search engines are starting to measure other channels and use them to boost page rank. Through Google’s recent farmer update, many sites that were capitalizing on low-quality on-site content got the boot, and Google and Bing both announced that they are now taking into account social media streams from Facebook and Twitter in their efforts to judge the reliability and authority of a given website.

But these developments are representative of a wider shift in the SEO world from page content and site architecture to perceived authority on the web. Although SEO has traditionally meant getting the right keywords on your site and making sure your site architecture was clean and flat, the search engines are shifting away from this model. Perhaps, Google is finally taking action against something that everyone in the SEO world already knows: on-site content is too easy to fake. In other words, the nature of the internet allows anyone to create any type of webpage and game the system with their site content—shoving it full of keywords, getting the perfect meta-descriptions, and more. But what is harder to game is your standing in the community.

Sustain SEO Through Traffic Diversity

Everyone wants more traffic to their website, but there are many ways to go about getting it. For instance, as a marketing strategy, you could exclusively go after Twitter and generate all your traffic through the social networking site. As well, you could start a PPC campaign that delivers all your visitors (or at least a majority) through Google Ads and other online advertising methods. Or you could concentrate exclusively on content marketing, like many content farms that try and predict every possible search term and become the #1 page for each result, so they can gain click-through ad revenue. But these schemes always seem to fall through as evidenced by the recent farmer update to Google’s algorithm that unceremoniously bumped a number of sites like Associated Content and EzineArticles down in the search ranks.

The problem with relying on one stream of traffic is that that stream can always dry up or be cut off by Google. The fact of the matter is, relying solely on SEO site wizardry to get you to the top of a Google search can be very tricky and Google can change their minds and algorithms at any time, leaving you in the cold. To avoid this pitfall and save yourself from financial ruin, it’s best to diversity your traffic streams. Not only will diversifying your traffic streams keep you well ensured against stream cutoffs, but it will also boost your SEO.

Appear Natural

How to Make an SEO Burrito

How to Make an SEO Burrito

What does it take to make a truly great burrito? A good tortilla and a fantastic pot of refried pinto beans is a good start, but where is the flavor? Where is the spice? Making a heartstoppingly good burrito takes a little extra work and a lot of different ingredients. And that’s just like SEO.

Search engine optimization isn’t just about checking off the box on a few website updates and calling it good. That’s like filling a piping hot tortilla with some guacamole and calling it a burrito. It just doesn’t work, and you can’t sell a burrito like that to anyone who knows what a real burrito looks and tastes like.

Evolving SEO

How to build career in SEO in 2013 & beyond

Now days, career in SEO is booming and thousands of position are opened from freshers to experienced SEO expert all over the world. But the question is How to develop a career in this industry? If you were just starting up your career? What about its future? Does it will help me to earn my living throughout my life? This all question comes in mind, if anyone wants to starting up their career in any kind of industry. Yesterday, I was hanging out with one my friend who just completed his graduation, he asked me that “You were working as an SEO since you were in High School; I was looking to starting up my career , Is this industry can be the best start for me and help me how can I get started with it?”. Here in this blog post I am going to answer to my friend question.

Here is a short story

Guide to Site Navigation for SEO

When SEOs talk about navigation, we tend to stick to the technical side of things: “Make sure that you have internal links to every page on your site.” “Don’t put too many navigation options on a page because you’ll have too many internal links.” “Load your drop down link content before JavaScript so that search engines can read it.”

Website creators have to put navigation together on their own, gathering bits and pieces from different articles around the web. So, I’ve put all the tidbits together, creating a guide to building site navigation that’s optimal for search engines (and visitors, too, never forget your visitors!).

Universal Navigation

Everything a Marketer Needs to Know Can Be Learned from Journalism

I became a marketer somewhat by accident.

I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew I would be in magazine journalism.

If that confidence wasn’t annoying enough, I went above and beyond applying to dual major programs: magazine journalism and marketing. Being forever indecisive I thought on the surface it made me look like an ambitious prospective student, while underneath I secretly hoped it would prove to be a smart “back-up plan”.

I got accepted into Syracuse, ended up transitioning my magazine journalism degree into a graphic design degree, kept working toward that back-up marketing degree, and added a psychology minor because why the hell not. I was convinced my marketing and psychology back-up plans would make me a better graphic designer. That’s all marketing ever was and would be – a back-up plan in case I failed miserably and needed a way out of a failed artistic career.

Fast forward to real life after school. I moved to Seattle and couldn’t find a job. After six months of unsuccessful job hunting, I found myself having a very difficult discussion with myself: pursue a seemingly failed design career or cash in on that back-up plan?

I now work at Distilled, so you can guess what direction I chose. However, I only recently realized that all my indecisiveness and “dabbling” set me up for my current position as a marketer. Everything I now know is the outcome of a relentless focus on journalism and communications, which I can honestly say taught me so many invaluable lessons that are essential to marketing. I would go so far as to say that every marketer should be trained in journalism.

So sit back, relax, and enjoy my part love letter to journalism, but more importantly part “if you don’t know these things you need to level up right now” list of journalism principles and attributes every marketer needs to know.

Basic SEO for Bloggers

Basic SEO for Bloggers

Most of us understand how to search online. For more than a decade, we have relied on websites like Google and Yahoo to sift through the billions of web pages and present a list of contenders that, according to the search engines, most accurately relate to our search query.

Search Engines for President

We understand how to search. What we don’t always understand is how to be found. (How to be found by humans, that is. Google will find you. Oh yes, it will.) Search engines, after all, are merely indexes of the many websites that the Google or Bing bots discover – or as we say, crawl. Without these search engines, your readers/customers/etc. would only be able to find your site (1) by typing in the exact URL in the address bar or (2) by clicking on a link to your site from another site. Without search engines, we would be so lost. Thank goodness for those bots that crawl all over HTML to understand the quality of a website as well as for which terms it should rank organically.

SEO at its core

It’s critical to understand the workings of search engines as much as possible because they control how many users will be exposed to your website. Search Engine Optimization (SEO) is really all about enhancing a website so that the search bots can find it more easily and, as mentioned, identify which terms it should rank for.

Bloggers: 10 SEO Mistakes You Should Avoid

Bloggers: 10 SEO Mistakes You Should Avoid

Search engine optimization (SEO) is vital to any successful blogging campaign. Therefore it should be implemented in the right manner. SEO itself is quite intricate for numerous reasons, but mainly because Google uses an algorithm, which takes several factors into account when ranking a webpage, and they keep changing it.

There are virtually so many SEO myths that it has become very difficult to know what’s 100% true, but I can advise you on which SEO mistakes you should not make:

1. Buying Links

You might get a short term boost by buying links if your website is already popular, but you’re still taking a risk here. Paid links are sometimes flagged by Google’s search engine experts. You may wonder, how will they ever catch me? Well, Google’s bots and a special team at the company search for questionable linking patterns every single day!

For example, if you pay for a few hundred links to be pointed to your website in the very same day, some links will probably be flagged as a sort of ‘irregular linking activity’. Links from totally unrelated categories will seem suspicious as well.

I would recommend the old fashioned method of comment linking, manually — your blog will still be able to grow, albeit at a steady pace. Over time, the end results will be worthwhile. If you are however settled on purchasing links, do not use the same anchor text for all of them; mix it up a bit.

2. Duplicate Content

Many bloggers I know try to target the same topic with a variation of essentially very similar keywords. For instance, ‘make money on facebook’ and ‘making money with your facebook’ are quite similar, and creating a completely different page for each keyword won’t add much value to your site.

How much can you really play with topics or keywords that are essentially identical? If you can’t, then you’ll probably end up writing the same content for both keywords, which poses a risk of a search engine penalty. Instead, you should try to penetrate one original topic or keyword in detail and make an effort to strengthen each post.

3. Chasing PageRank

Don’t get me wrong, PageRank is important for any website’s success. The higher the PageRank you have, the better you rank in search engines, and the more visitors you’ll get. However, it’s definitely not the only metric that’ll help you improve your blog’s success. Furthermore, Google has mentioned previously that PageRank is just one of two hundred (wow!) indicators used to crawl and rank a website. Instead, you should focus on your analytics, ROI, and relevancy as recommended by Google itself.

4. Leaving Title Tags Automated

The title tag is undeniably one of the most important aspects when it comes to search engine rankings. Beginner bloggers usually write a post with a long title that describes the topic in too many words. First, you want to keep the title rather short, (not more than 60 characters) but more importantly, you should aim your focus at optimizing the title tags.