I became a
marketer somewhat by accident.
I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew I would be in magazine journalism.
If that confidence wasn’t annoying enough, I went above and beyond applying to dual major programs: magazine journalism and marketing. Being forever indecisive I thought on the surface it made me look like an ambitious prospective student, while underneath I secretly hoped it would prove to be a smart “back-up plan”.
I got accepted into Syracuse, ended up transitioning my magazine journalism degree into a
graphic design degree, kept working toward that back-up marketing degree, and added a psychology minor because why the hell not. I was convinced my marketing and psychology back-up plans would make me a better graphic designer. That’s all marketing ever was and would be – a back-up plan in case I failed miserably and needed a way out of a failed artistic career.
Fast forward to real life after school. I moved to
Seattle and couldn’t find a job. After six months of unsuccessful job hunting, I found myself having a very difficult discussion with myself: pursue a seemingly failed design career or cash in on that back-up plan?
I now work at Distilled, so you can guess what direction I chose. However, I only recently realized that all my indecisiveness and “dabbling” set me up for my current position as a marketer. Everything I now know is the outcome of a relentless focus on journalism and communications, which I can honestly say taught me so many invaluable lessons that are essential to marketing. I would go so far as to say that every marketer should be trained in journalism.
So sit back, relax, and enjoy my part love letter to journalism, but more importantly part “if you don’t know these things you need to level up right now” list of journalism principles and attributes every marketer needs to know.