Sunday, 3 March 2013

How to Make Your WordPress or Blogger Blog DoFollow


How to Make Your WordPress or Blogger Blog DoFollow

What does becoming DoFollow mean? It simply means that you are allowing each commenter’s links in your comments section to be nofollow free. It is like a reward to the people who take the time to leave a comment on your website, allowing their links to be fully useful when search engines crawl your post.
So how do you make your blog DoFollow?
Self-Hosted WordPress Blogs
For self-hosted WordPress users, it is pretty easy. Simply go to your Dashboard > Plugins > Add New and search for DoFollow. You should receive a list of current DoFollow plugins that you can simply install and activate. Once activated, these plugins automatically make all of the commenters’ links (past and future) DoFollow.

Saturday, 2 March 2013

The Power of Social Media to Boost Your SEO


The Power of Social Media to Boost Your SEO
The search engine world has been getting a fairly large shake-up recently. Some stalwart SEO tactics have begun to fall out of favor with search engines. And search engines are starting to measure other channels and use them to boost page rank. Through Google’s recent farmer update, many sites that were capitalizing on low-quality on-site content got the boot, and Google and Bing both announced that they are now taking into account social media streams from Facebook and Twitter in their efforts to judge the reliability and authority of a given website.
But these developments are representative of a wider shift in the SEO world from page content and site architecture to perceived authority on the web. Although SEO has traditionally meant getting the right keywords on your site and making sure your site architecture was clean and flat, the search engines are shifting away from this model. Perhaps, Google is finally taking action against something that everyone in the SEO world already knows: on-site content is too easy to fake. In other words, the nature of the internet allows anyone to create any type of webpage and game the system with their site content—shoving it full of keywords, getting the perfect meta-descriptions, and more. But what is harder to game is your standing in the community.

Sustain SEO Through Traffic Diversity


Everyone wants more traffic to their website, but there are many ways to go about getting it. For instance, as a marketing strategy, you could exclusively go after Twitter and generate all your traffic through the social networking site. As well, you could start a PPC campaign that delivers all your visitors (or at least a majority) through Google Ads and other online advertising methods. Or you could concentrate exclusively on content marketing, like many content farms that try and predict every possible search term and become the #1 page for each result, so they can gain click-through ad revenue. But these schemes always seem to fall through as evidenced by the recent farmer update to Google’s algorithm that unceremoniously bumped a number of sites like Associated Content and EzineArticles down in the search ranks.
The problem with relying on one stream of traffic is that that stream can always dry up or be cut off by Google. The fact of the matter is, relying solely on SEO site wizardry to get you to the top of a Google search can be very tricky and Google can change their minds and algorithms at any time, leaving you in the cold. To avoid this pitfall and save yourself from financial ruin, it’s best to diversity your traffic streams. Not only will diversifying your traffic streams keep you well ensured against stream cutoffs, but it will also boost your SEO.
Appear Natural

How to Make an SEO Burrito


How to Make an SEO Burrito
What does it take to make a truly great burrito? A good tortilla and a fantastic pot of refried pinto beans is a good start, but where is the flavor? Where is the spice? Making a heartstoppingly good burrito takes a little extra work and a lot of different ingredients. And that’s just like SEO.
Search engine optimization isn’t just about checking off the box on a few website updates and calling it good. That’s like filling a piping hot tortilla with some guacamole and calling it a burrito. It just doesn’t work, and you can’t sell a burrito like that to anyone who knows what a real burrito looks and tastes like.
Evolving SEO

How to build career in SEO in 2013 & beyond


Now days, career in SEO is booming and thousands of position are opened from freshers to experienced SEO expert all over the world. But the question is How to develop a career in this industry? If you were just starting up your career? What about its future? Does it will help me to earn my living throughout my life? This all question comes in mind, if anyone wants to starting up their career in any kind of industry. Yesterday, I was hanging out with one my friend who just completed his graduation, he asked me that “You were working as an SEO since you were in High School; I was looking to starting up my career , Is this industry can be the best start for me and help me how can I get started with it?”. Here in this blog post I am going to answer to my friend question.
Here is a short story

Friday, 1 March 2013

Guide to Site Navigation for SEO


When SEOs talk about navigation, we tend to stick to the technical side of things: “Make sure that you have internal links to every page on your site.” “Don’t put too many navigation options on a page because you’ll have too many internal links.” “Load your drop down link content before JavaScript so that search engines can read it.”

Website creators have to put navigation together on their own, gathering bits and pieces from different articles around the web. So, I’ve put all the tidbits together, creating a guide to building site navigation that’s optimal for search engines (and visitors, too, never forget your visitors!).


Everything a Marketer Needs to Know Can Be Learned from Journalism


I became a marketer somewhat by accident.

I still remember filling out college applications, answering the fretful, “What do you plan on doing with your life?” question with that annoying confidence only a 17 year old can possess. I knew I would be in magazine journalism.

If that confidence wasn’t annoying enough, I went above and beyond applying to dual major programs: magazine journalism and marketing. Being forever indecisive I thought on the surface it made me look like an ambitious prospective student, while underneath I secretly hoped it would prove to be a smart “back-up plan”.

I got accepted into Syracuse, ended up transitioning my magazine journalism degree into a graphic design degree, kept working toward that back-up marketing degree, and added a psychology minor because why the hell not. I was convinced my marketing and psychology back-up plans would make me a better graphic designer. That’s all marketing ever was and would be – a back-up plan in case I failed miserably and needed a way out of a failed artistic career.

Fast forward to real life after school. I moved to Seattle and couldn’t find a job. After six months of unsuccessful job hunting, I found myself having a very difficult discussion with myself: pursue a seemingly failed design career or cash in on that back-up plan?

I now work at Distilled, so you can guess what direction I chose. However, I only recently realized that all my indecisiveness and “dabbling” set me up for my current position as a marketer. Everything I now know is the outcome of a relentless focus on journalism and communications, which I can honestly say taught me so many invaluable lessons that are essential to marketing. I would go so far as to say that every marketer should be trained in journalism.

So sit back, relax, and enjoy my part love letter to journalism, but more importantly part “if you don’t know these things you need to level up right now” list of journalism principles and attributes every marketer needs to know.